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Thursday, June 12, 2008

Steps to Develop Business Policies


  1. Think ahead. Establish policies before you need them. Doing so helps avert crises and awkward situations, and helps solve problems before they arise.

  2. Determine what policies you need. Some you’ll want early in your business include a mission statement, as well as compensation, performance evaluation and employee policies.

  3. Get input from key employees, as well as from members of your advisory board, your board of directors, and/or your professional advisors and consultants.

  4. Communicate policies to everyone in your business.

  5. Review policies on a regular basis—once a year, for example—and revise them as necessary.

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Posted by Rick :: 3:17 AM :: 0 Comments:

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Sound Business Plan: A Starting Tool


  1. Write a business plan with a complete financial and marketing plan.

  2. Your marketing strategy should be built around your strengths, your competitor's weaknesses and your customers' desires.

  3. Test the reality of your business—know why it will work and how you will make it work. Think your business through step by step.

  4. Allow at least two hours every week for thinking and planning. Do not allow anything to interfere with this time. You run the business. Don't let it run you.

  5. Establish an annual operating plan. Review it and update it monthly with appropriate employees.

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Posted by Rick :: 3:14 AM :: 0 Comments:

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Start a Business in 5 Steps

  • Create a brand. Spend a little money to create a professional logo, business card and stationery. Present a professional image.

  • Ramp up Online. Make creating a Web site a top priority. A Web site is today’s calling card. You really shouldn’t do without one. Give people a place to go to learn about your business.

  • Make Your First Sale. This is key. Get that first sale even if it’s friends or family at a discounted rate. This counts as getting started, so go for it.

  • Promote Testimonials. Get testimonials from your first sales. Start building credibility for your business from day one.

  • Build Buzz. Be creative. Look for a special promotion, big event, email campaign or something out of the norm for your business to get people talking about you, your product or service.

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Posted by Rick :: 3:12 AM :: 1 Comments:

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Saturday, June 7, 2008

Lying



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Posted by Rick :: 11:45 PM :: 0 Comments:

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Brand Loyalty



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Posted by Rick :: 11:33 PM :: 0 Comments:

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