Sending business thank you notes is an efficient, inexpensive way to:

- Retain customers
- Improve vendor relations
- Increase worker efficiency
- Bring in new business
- Increase frequency of purchases

1) Helps insure one-time customers into lifetime customers AND shortens the amount of time in between purchases. If you provide a service or sell products such as makeup or other renewable items thanking your customer after the first sale can insure you keep the customer for a lifetime.

2) Business thank you cards or letter can increase your customer referrals. A business thank you letter is great non-intrusive way to increase your sales and referrals. Always send a thank you note to a customer or business associate who refers a customer to you (and if it is a big customer, a thank you gift wouldn't hurt). Every bit of business referred costs you nothing in advertising or sales commissions.

Often times a referral thank you, particularly from a business colleague, is best sent with a gift. The most elaborate thank you gift being for the first referral. Think of the commission you would have paid to a sales rep for the sale or the cost of advertising to gain this new customer. Plus, word gets around fast when referral gifts are sent. You will find other people send you even more referrals.

3) Enhance sales during off-season and slow months. Saying thank you with a coupon to loyal customers during your slow season is a great way to boost sales and customer appreciation. It's a win win.

You can include a current coupon with a note or for a more personal touch, you can send a greeting card just write that the card IS the coupon.

4) Increase effectiveness of your convention campaigns.

5) Gets the edge over the competition and keeps your name in front of decision records.

Just a quick thank you card can make all the difference in the world. Include it with the follow up information you promised to send or on its own.